Monday, May 11, 2009

Extra Credit

I believe I deserve a grade of either an A or B in INDS430 because I have managed to make the corrections on every assignment in which you have given. I feel that there has been no given grade rubric in which we could compare ourselves to at the beginning of the year. My progress in this class has been amazing and I feel that I should be graded on my advancement on the technology usage in this course. Overall, I feel that I have earned either and A or B in this course.

These are the assignments in which I have been graded on:

#1
#2
#3
#4
#5

There have been several other assignments in which I have completed and submitted in which I have not been graded on. I have looked at others and their assignments look exactly like mine. I do not feel like this should effect my grade if they have not been read or graded.

Monday, April 6, 2009

HTWFAIP

Principle 1: If you must find fault, this is the way to begin:
The first principle I applied was a few days ago at a local sub shop. I often go to this store with my team after games it has become a tradition. Since we usually go to the same shop,it has allowed the workers and I to become more then a familiar face. This week after our double header we went to the same place and began to order food, as we made our way to the cash register I had noticed that something was not right with my bill. I did not overreact or make a big scene, but I decided to apply the first principle. I started by using Mrs.Yu's name and pointed out that something didn't seem rite on my bill.She had noticed the same mistake. She thanked me for pointing out the miscalculations and apologized for her mistake.

Principle 3: Talk about your own mistakes first:
The second principle that I applied was with our new team trainer. In the weight room we have several areas in which we are getting remodeled and it seems to be a huge hassle not only for the athletes but the workers as well. I noticed that Fred was having trouble getting the pull down machine to adjust to his liking. So he kept fiddling with it but then the medal adjuster had snapped and came off. To his excitement he looked around to see if anyone had noticed because he felt very embarrassed. Instead of calling him out I decided to use the principle from HTMFAIP and talked with my trainer about a similar mistake I made when I was a freshman.Not only did I embarrass myself, but I made him feel a little less nervous and more welcomed to our program.

Revised Yearly Budget

Additional Loan Lender !

SBA Loan Lender:

CARROLLTON BANK
344 N CHARLES ST, STE 300
BALTIMORE, MD 21201
410-247-9393
410-242-5001
responsecenter@carrolltonbank.com

This lender would issue a small business loan under the SBA's 7(a) guaranteed loan program, in which the SBA provides guaranteed loans to small business owners. This lending program dates back to 1953. In the early days of the SBA, these loans were issued directly by the SBA. Today, SBA loans are issued primarily through approved banks and lenders


Name:Charles Tucker
Company:Carrollton Bank
E-mail:Contact Charles Tucker (Carrollton Bank)
Website:http://www.charlestucker.com
Office Phone:(410) 530-0137
Cell Phone:(410) 530-0137
Fax:(888) 767-2001

Sunday, March 29, 2009

Start Up Loans

After looking into my options of where to begin in order to finance my start up business I decided to look into my local bank. I was able to look over some information pertaining to small business loans and who to contact. This following person will not release his email address until formal business is arranged.


Name:Frank Reed
Company: M&T Bank
E-mail: Contact Frank Reed (M&T Bank)
Office Phone:(609) 655-3074
Cell Phone:(609) 540-3074
Fax:(609) 409-6740
Address:101 Interchange Plaza, Suit 201, Cranbury, NJ, 08512


Another area in which I was able to look upon were former business owners in which I knew. Growing up around softball many of years I am familiar with many sports facility managers and or owners.

Name: Jillian Calloway
Address:
5 Star Athletics
29605 Thrasher Court
Mechanicsville, MD 20659
Phone:
301-440-3907
Email:
info@5starathletics.com

Be a Leader

This weekend I was able to get home for a little down time with the family. I was not planning on using the tactics from HTWFNIP,but a situation occurred where I was able to take advantage of this opportunity. My sister and I are six years apart and fight non-stop, but this weekend she seemed to be very nice and appreciated me helping her with basketball. I started out by asking her how her season was going for AAU and she started to explain that her outside shot kept hitting rim. Once I shot around with her for a while I used the rule of the two yes's. I had asked if she was shooting past the rim, and she replied yes. I then asked if she was keeping her elbow up and following through, she also replied yes! I just so happened to make a comment about her bending her knees when she was shooting, and she didn't take it as a critic or order, but decided to make an adjustment and soon after she was hitting every outside shot. Therefore, I told her to keep up the good work and wished her good luck before leaving to return to school.

FYI--- Sunday afternoon she had a game and hit four 3's and had 21 points!!!!

Sunday, March 22, 2009

Secret of Socrates/ Reporter/ Social Interactions

Secret of Socrates
When applying the Secret of Socrates this past week it seemed to work very well. I applied this technique to one of teammates during our tournament. Of course in softball or baseball you are bound to go through hitting slumps along the course of a season. Being a captain I noticed one of the girls on my team was having a very bad experience at the plate. I began to calm her down by asking her, “ Are you seeing the ball?” She responded, “Yes, but I’m not hitting it as hard as I would like to.” Then I asked, “Aren’t you happy with making solid contact rather then striking out?” She then responded, “Yes, absolutely, I know I can hit the ball I just can’t find the perfect hole.” I reminded her to keep her head up and to think positive. She then stood up and continued to focus on the game and her next at bat, in which she hit a double. As soon as the inning was over she thanked me for reminding her to stay positive, and not to dwell on the negative.

Social Interaction
My most successful interaction this week was at the Cheesecake Factory in Columbia. Several of my teammates and I had went out for some food around the peak time of dinner. Not to our knowledge we had a server who just started working there about three weeks ago wait on our table by himself. I noticed the young man having trouble organizing his note pad and remembering orders in which people had placed. So I tried remembering what Carnegie said about praising the improvements. At first he kept asking our drink order over and over again until he got the hang of it, and was able to refill our cups with out a reminder. So I praised him upon his improvement and asked if it would be easier for him to just look at the order instead of consistently trying to remember? He acknowledged me and simply replied that he never thought about doing it that way. Finally, once we received our bills I noticed I was not charged for any of my drinks and he told me my advice helped a lot.

Reporter
As far as the reporter interaction, I was able to get coverage of the softball tournament we hosted here two weeks ago. Michelle was a big help in getting reporters and photographers to our game and advised me that there will be more coverage during the season especially in conference. She also gave me her email address and told me to email her if I had any further questions.

Sunday, March 8, 2009

Social Interactions & Reporter Update !

This week I once again attempted to use the first six principles of “How to Win Friends and Influence People” on ten separate individuals. Dale Carnegie list those principles as:

- Become genuinely interested in other people
- Smile
- Use their name
- Be a good listener
- Talk in terms of their interests
- Sincerely make the other person feel important

1.The first individual in which I attempted to use the six principles on was a worker at Yankee Candle in Columbia Mall. I am a consisted shopper at Yankee Candle because I love the smell of their scented fragrances. Kim was a great help to me as I entered the store. I was unaware of what her name was at first because it was covered by her sweater, but as the conversation carried out she had mentioned the fact that she always notices me as I come in. Overall, Kim persuaded me to try a different fragrance and throughout our interaction I felt more comfortable in her judgment. I received 20% off of my total bill because Kim used her employee discount.
2.The second interaction in which I used the six principles was on one of the workers in the Administration Building. I greeted Karen with a hello and a smile, asking how her day was going and if her son was feeling any better. I do not know Karen personally, but I always get lunch from the Admin building so we are acquainted with one another. She appreciated the fact that I acknowledged how her son was and gave me my food as soon as possible. This interaction was very simple for me because I was able to communicate with her from the previous interaction we had the day before.
3.The third interaction was with one of my teachers from last semester. I just happened to see Professor Thomas walking through the commons and stopped to say hello, to congratulate him on the article in the school paper. Professor Thomas was ranked one of the highest teachers on rate my professor.com. He seemed very overwhelmed with joy because he did not know about the article publish in the paper. He continued to explain that my class was one of the most exciting for him because our input was priceless and it made his job more enjoyable to teach. I felt like this interaction brightened Professor Thomas’s day.
4.The fourth interaction I had was with Maxwell at T-Mobile. Prior to entering the store I had woken up to a split charger that no longer functioned. I was in a very bad mood and was not able to use my phone because it never fully charged. As I got to the store I realized it was no one’s fault, but things continued to happen that escalated my anger. After sitting in a line that was out the door, I approached the register and began to explain my frustration. For a moment Maxwell seemed overwhelmed, so I took a step back and started the conversation over again. I used his name and asked how is day was going. He seemed much more comfortable at that point and assisted me further with the replacement of my charger for free. If I wouldn’t have calmed down I feel like I would have had to buy a brand new charger.
5.The fifth interaction I had was with my mother. Although I attempted this previously last week I thought I'd give it another try. Only this time I needed to make my interaction convincing, in order for her to get me my new phone. At first it seemed like a normal conversation between my mother and I, but I started to ask several questions about work and how her promotion was going. She seemed very engaged in our conversation so I continued to carry on the topic of work. My mother was telling me how her boss bought a new phone and was clueless on how to use it. I knew right then and there I was able to get my point across. I pretended to by very sympathetic toward my mothers boss, saying that technology is getting more and more advanced maybe one day I will not be able to understand the cell phone world.Then I acted shocked and excited telling my mother that my contracted had ended and I was able to get a new phone on the 7th.She looked at me with a smile and said it was very coincidental and that she would be more then willing to take me. I feel as if continuing the conversation of work led me to getting what I wanted initially.
6.The sixth interaction happened in line at Rite-Aid when my team traveled to Farmville, Va. There were several girls on my team who were extremely sick and could not stop coughing. In line at the store I had several boxes of cough medicine, cough drops, and ginger ale. Mabel, an older woman standing behind me in line noticed the materials in which I was holding. She informed me that chicken broth was the best remedy for a sore throat and that plenty of Vitamin C would be the best bet to getting better. Throughout our conversation I found out that she use to be a stay at home nurse for 27 years before retiring. Overall, Mabel was initially the one who started the interaction, but we both became genuinely interested in one another.
7.The seventh interaction was with my cousin’s co-worker at Champs. Brandy is a very upbeat individual and has similar style to me. So every time I go in the store I usually look for her because she knows what is in and what I would be interested in buying. This time I was unable to talk to Brandy so she gave me to Erik. I shook his hand and asked how he liked working at Champs and if he got along with Brandy and my cousin. He answered all of my questions and knew exactly who I was. He explained to me that we went to middle school together and has been to a couple of my college games. Unaware of this information I told him to come by this season and to say hello afterward. I look forward to another interaction with Erik after a game here at UMBC.
8.The eighth interaction was with my sport academic adviser. Lauren is a very quiet individual who would do just about anything for anyone. During my meeting it looked like she was having a bad day so I took the time after my meeting to discuss her weekend and if she did anything interesting. She was very indulged in our conversation that she realized she was late for another meeting with her boss and asked if we could continue our conversation the following week. Therefore, although she was not in the best mood prior to our conversation she left her office smiling.
9.The ninth interaction was with an online support operator who had to assist me with connecting to the internet.Last week I was unable to connect to the internet and Don was a great help to me, but the problem occurred again. I was very annoyed at the fact that I had to continuously call a hot line number for my computer to operate.I remember the book advising us to act as if the person can hear the lavish in our voice. I spoke with a young lady by the name of Nomi. She assisted me in every way possible and allowed for me to have total access to the internet.She mentioned how lovely it was to have a friendly voice on the other side of the line. I encouraged Nomi that her night would get better and made her feel extremely important to me for suggesting the appropriate procedures in fixing my internet access.
10.My final interaction was with my grandmother. I always try to see my grandparents as often as possible because they are never able to leave their home. I used the principles with my grandmother and she loved it. She felt as if I was truly interested in her cooking shows and knitting projects she had started. At the end of our conversation I had asked my grandmother if she owned a cell phone or attempted to use one before. My grandmother admitted to not owning a cell phone and not ever wanting to have one. She says they are to addicting and a waste of money. If I had to put my grandmother on the TALC I would say she is definitely a laggard.


Using the principles of HTWFAIP and the Mark Twain press relations advice quote, I found a journalist from the Weekly Retriever, named Michelle McCoy and created a positive relationship with her. I advised Michelle that the Softball team here at UMBC will be home for the entire month of March and it would great if a writer or photographer would come to a couple of games to see what was going on. I spoke with Michelle face to face on Thursday and was advised that a school photographer and reporter would be covering the five games hosted here at UMBC on March 6th,7th,and 8th. To my surprise, I was one of the players in which the reporter interviewed after this weeks tournament. Having this social interaction with Michelle I feel as if the softball team received immediate coverage in the school paper.

Sledding Survey Website

Sledding Survey Website

This is the website for the sledding survey although the answers could not be posted within the lines. Therefore, the following link is directed to my answer's.

Survey Answers

Monday, March 2, 2009

Sledding Survey

The following form submission was sent.

Name: Amanda Fefel
URL: amf1@umbc.edu
From: Baltimore, MD
Referral: Blog
VisitedTossingGames: No
Type: New Hill Submittal
State: Maryland
City: Catonsville
County: Balitmore
Land: School
Property: Public Property
Permission: Yes
Designated: No
Turf: Grass
Slope: 45 degrees
Length: 200 - 300 ft. long
Accessible: Yes
Parking: No
Texture: Bumpy
Hazards: No
Crowds: Large
Photo: No
Specific Location, Comments, etc.: Near CCBC prior to entering the campus!
subject: Sledding Location Submittal

Marketing Budget over the course of a Year!

Marketing Budget


I was not able to post this in a Power Point Slide. I will figure out how it should be done and fix it!

Revised Powerpoints from Comments

Interactions & Reporter Interaction

This week I once again attempted to use the first six principles of “How to Win Friends and Influence People” on ten separate individuals. Dale Carnegie list those principles as:

- Become genuinely interested in other people
- Smile
- Use their name
- Be a good listener
- Talk in terms of their interests
- Sincerely make the other person feel important

1.The first individual in which I attempted to use the six principles on was a worker at Yankee Candle in Columbia Mall. I am a consisted shopper at Yankee Candle because I love the smell of their scented fragrances. Kim was a great help to me as I entered the store. I was unaware of what her name was at first because it was covered by her sweater, but as the conversation carried out she had mentioned the fact that she always notices me as I come in. Overall, Kim persuaded me to try a different fragrance and throughout our interaction I felt more comfortable in her judgment. I received 20% off of my total bill because Kim used her employee discount.
2.The second interaction in which I used the six principles was on one of the workers in the Administration Building. I greeted Karen with a hello and a smile, asking how her day was going and if her son was feeling any better. I do not know Karen personally, but I always get lunch from the Admin building so we are acquainted with one another. She appreciated the fact that I acknowledged how her son was and gave me my food as soon as possible. This interaction was very simple for me because I was able to communicate with her from the previous interaction we had the day before.
3.The third interaction was with one of my teachers from last semester. I just happened to see Professor Thomas walking through the commons and stopped to say hello, to congratulate him on the article in the school paper. Professor Thomas was ranked one of the highest teachers on rate my professor.com. He seemed very overwhelmed with joy because he did not know about the article publish in the paper. He continued to explain that my class was one of the most exciting for him because our input was priceless and it made his job more enjoyable to teach. I felt like this interaction brightened Professor Thomas’s day.
4.The fourth interaction I had was with Maxwell at T-Mobile. Prior to entering the store I had woken up to a split charger that no longer functioned. I was in a very bad mood and was not able to use my phone because it never fully charged. As I got to the store I realized it was no one’s fault, but things continued to happen that escalated my anger. After sitting in a line that was out the door, I approached the register and began to explain my frustration. For a moment Maxwell seemed overwhelmed, so I took a step back and started the conversation over again. I used his name and asked how is day was going. He seemed much more comfortable at that point and assisted me further with the replacement of my charger for free. If I wouldn’t have calmed down I feel like I would have had to buy a brand new charger.
5.The fifth interaction I had was with my mother. Although I never call my mother by her real name she felt very creped out when I did. She kept asking me if I was up to no good and was wondering if she should be worried. I explained to her after our interaction that it was for a class assignment and the general idea of what had to be done. She expressed that it was a great overall concept, but did not really feel influenced by me because we are so close. I asked her simple questions that would help me further on when I had to use these principles with other people.
6.The sixth interaction happened in line at Rite-Aid when my team traveled to Farmville, Va. There were several girls on my team who were extremely sick and could not stop coughing. In line at the store I had several boxes of cough medicine, cough drops, and ginger ale. Mabel, an older woman standing behind me in line noticed the materials in which I was holding. She informed me that chicken broth was the best remedy for a sore throat and that plenty of Vitamin C would be the best bet to getting better. Throughout our conversation I found out that she use to be a stay at home nurse for 27 years before retiring. Overall, Mabel was initially the one who started the interaction, but we both became genuinely interested in one another.
7.The seventh interaction was with my cousin’s co-worker at Champs. Brandy is a very upbeat individual and has similar style to me. So every time I go in the store I usually look for her because she knows what is in and what I would be interested in buying. This time I was unable to talk to Brandy so she gave me to Erik. I shook his hand and asked how he liked working at Champs and if he got along with Brandy and my cousin. He answered all of my questions and knew exactly who I was. He explained to me that we went to middle school together and has been to a couple of my college games. Unaware of this information I told him to come by this season and to say hello afterward. I look forward to another interaction with Erik after a game here at UMBC.
8.The eighth interaction was with my sport academic adviser. Lauren is a very quiet individual who would do just about anything for anyone. During my meeting it looked like she was having a bad day so I took the time after my meeting to discuss her weekend and if she did anything interesting. She was very indulged in our conversation that she realized she was late for another meeting with her boss and asked if we could continue our conversation the following week. Therefore, although she was not in the best mood prior to our conversation she left her office smiling.
9.The ninth interaction was with an online support operator who had to assist me with connecting to the internet. Don was very helpful with assisting me and was able to identify the problem rite away. I asked him how his night was going and where his office was located. He enlightened me that his office was located in Denver and that his night was very busy. He receives calls from all over asking various questions as why their computer is not working correctly. I wished him a good night and I hoped things got better for him. This interaction wasn’t the best way to communicate and get to know someone because it is kind of impersonal not being face to face.
10.My final interaction was with my grandmother. I always try to see my grandparents as often as possible because they are never able to leave their home. I used the principles with my grandmother and she loved it. She felt as if I was truly interested in her cooking shows and knitting projects she had started. At the end of our conversation I had asked my grandmother if she owned a cell phone or attempted to use one before. My grandmother admitted to not owning a cell phone and not ever wanting to have one. She says they are to addicting and a waste of money. If I had to put my grandmother on the TALC I would say she is definitely a laggard.


Using the principles of HTWFAIP and the Mark Twain press relations advice quote, I found a journalist from the Weekly Retriever, named Michelle McCoy and created a positive relationship with her. I advised Michelle that the Softball team here at UMBC will be home for the entire month of March and it would great if a writer or photographer would come to a couple of games to see what was going on. So far I have not received a response.

Traffic To Blog

To increase traffic to my blog, I posted a link on Facebook allowing only my immediate friends to view the website.

The link is posted under my contact information along with my UMBC email address.

Re-Calculated Value

This is as of Sunday, March 1st according to Yahoo Finance.

Apple:
Apple's Current Enterprise Value: $79,535,020,500
$89.31 per share X 890,550,000 shares

Microsoft:
Microsoft's Current Enterprise Value: $143,573,500,000
$16.15 per share X 8.89 Billion Shares
Microsoft's value increased by about $121,000,000,000.

Microsoft's current enterprise value is greater than Apple's by 180.5%

Monday, February 23, 2009

PPT Breakdown !

Social Interactions & Cell Phone Information

This week I attempted to use the first six principles of “How to Win Friends and Influence People” on five separate individuals. Dale Carnegie list those principles as:

- Become genuinely interested in other people
- Smile
- Use their name
- Be a good listener
- Talk in terms of their interests
- Sincerely make the other person feel important


1.The first individual in which I attempted to apply these principles to was my teammates mother, Charlene Weigman. The overall conversation was very thorough and I learned that she studied the same profession as my mother.

2. The second individual in which I applied Carnegies principles to was an umpire at one of our games this past weekend in South Carolina. I found that this interaction was very difficult to initiate because he was unable to understand what I was saying due to speaking slightly different from what they are use to. Overall, I found out that his daughter use to be a Division I catcher at UConn and wanted to stay involved with the sport so he took an interest in officiating.

3. The next individual in which I held a conversation with was our team trainer. Although I already knew a lot about Katie I kept asking questions that led to new information. She had informed me of the surprise visit from her fiancé this past week, who had flew in from Florida to see her.

4. This next interaction in which I attempted to use the principles listed in Carnegies book did not go over to well. I say this because I was told to mind my own business and that us “yanks” should stay up North. I realized that not to many people in the South are fond of the Northern folk. Directly after hearing this comment I continued to pay for my bill and left the restaurant immediately with my father and teammates.

5. Finally, this last interaction was very easy for me to handle. I used the principles on my college coach here at UMBC. Throughout our conversation I learned that he bought his wife two puppies for Valentines Day, due to her losing her older Golden Retriever. Coach is also the one in which I asked about his cell phone service and usage.
Cell Phone- Nokia 6230 by AT&T….
Coach had informed me that he does not know how to use his cellular device for anything other then making phone calls and the occasional text message. I would put him in the late majority. I say this because just recently he was able to understand the concept of text messaging and understands the overall usage of his cell phone preventing his from being a laggard.

Apple vs Microsoft

Microsoft's Current Enterprise Value= $1,249,448,400
$18.00 X 69,413,800

Apple's Current Enterprise Value= $2,442,354,240
$91.20 X 26,780,200

Apple's current enterprise value is 195.47% greater than Microsoft's.

Tuesday, February 17, 2009

Social Interactions 1 & 2

Last week I made an attempt to apply the three strategies from “How to Win Friends and Influence People.” The first attempt went fairly well although I did not reap any benefit. Last Wednesday I was in Panera Bread getting lunch with a couple of my teammates and I noticed the cashier had made her own name tag. As I approached the register I greeted Summer with a hello and a big smile. She was not making eye contact at the time in which I said her name, but as I continued the conversation. I began asking questions like how she liked working there or if she was in college. She slowly looked up in amazement as to why I was asking her these personal questions. But she had asked if I knew her from somewhere and I explained that I noticed her name tag was designed to incorporate the theme of summer like her name. She started to smile and enlightened me to the fact that I was the first person to ever ask about her name tag and how her day was going. At the end of our conversation she wished my team good luck during our season and to have a good day. Overall it was a pleasant experience. (First Assigned Attempt)

This week I made another attempt to apply the three steps incorporated in “How to Win Friends and Influence People.” Unlike the first attempt I received a 10 % off discount of my total bill at Lil Abners. This interaction was a lot more in depth because the atmosphere was laid back and we had mutual knowledge of the same things. As I entered the store I walked passed the cashier and said hello. I began to get the items in which I wanted and came back to the front to then pay for them. As I approached the counter I smiled and asked how his day was and then followed up with asking what’s his name and gave mine in return. Before even ringing me up he noticed I went to UMBC and started to ask various questions about how we were doing in basketball, and if I liked the school. I noticed that not only was I asking questions and getting personal he was doing the same. So by the end of our conversation he rang up the items in which I brought to the front and gave me a 10 % off discount. Therefore, I plan on having a personal interaction with Dave every time I enter Lil Abners in hope of the benefits. (Second Assigned Attempt)

Enterprise Value

Apple Enterprise Value (1980) :

$ 54,215,332 x $ 22= $1,192,737,304
$ 1,192,737,304 - $9,353,870= $1,202,091,174

Total Enterprise Value : $ 1,202,091,174


Microsoft Enterprise Value (1986):

3,095,000 shares x $22.00 per share= $68,090,000

Total Enterprise Value: $68,090,000

Apple's Enterprise value was approximately 1,700% greater than Microsoft's at the time of its initial public offering.

Cell Phone Interaction


The person I approached and interviewed for the cell phone assignment was a girl named Nicole, who is one of my close friends from home. She has the iPhone 3G from AT&T. Nicole explained to me that she uses her phone for basically everything.

Nicole continued to explain that she would not be able to get through her day without her cell phone because she religiously checks her email, IM’s her close friends, and navigates her way through the city with the GPS system. After speaking with Nicole I found it very odd how one piece of technology could be so important for one person to have.

Based off the technological device in which Nicole uses I would say she is between an innovator and the early adopters. I say this because Apple has made major improvements to their technology and she uses it for any and everything. She expressed how impressed she was with her boyfriends iPhone that she just needed to have one for herself. Which led me to asking if she could have any other phone regardless of cost she immediately said she would never alter from the iPhone 3G.

Monday, February 16, 2009

Here's my PP Slide :

Sunday, February 1, 2009

Entrepreneurship in America


Moguls and tycoons, they are people that have built empires from their businesses and thrived. They are the envy of the common folk, but as per the definition of entrepreneur: they take great risk for the potential of great reward. They are only humans and they have their own faults and weaknesses. Entrepreneurs were not necessarily born great, but achieved greatness through their business savvy and the indomitable entrepreneurial fortitude. They all had their fair share of trials and tribulations that they needed to overcome. Entrepreneurs are a financial inspiration for the rest of us and their methods are simply incalculable regarding wealth and success.
For anyone involved in athletics, you know that perspiration can be the depths of despair. Kevin Plank’s unremarkable career as a college football player hardly ranks him with the greats of the network. But Under Armour, a vivid idea emerging during his days as a walk-on fullback at the University of Maryland, has taken Plank, 31, to the promise land in the sports apparel industry.
Plank set out to capitalize on the perspiration that goes hand-in-hand with sports by creating clothing that wouldn’t become saturated with body sweat. After playing fullback for the Terrapins, Plank knew what just about any other athlete knows… equipment, clothing, and shoes reek after several intense games.
Under Armour was started with a twenty thousand dollar budget, and a lot of groundwork. The company never spent money on print or media advertising, but instead, relied on word of mouth. They passed out samples of their clothing to football players from Georgia Tech. The players fell in love with it almost instantly, and Under Armour received it’s first order… for $15,000.00. Still relying on word of mouth advertising, fledgling this business into the limelight needed a great breakthrough.
Pure word of mouth. UA's marketing misses the mark with anyone here, When you find something that allows you to do the activities you really love without dealing with crappie gear, you tell your friends. In fact the company snuck up on the industry. It's not really revolutionary and I would argue that it's not well branded, but the products work really, really well. Perhaps under the radar a little bit, but certainly benefiting from the explosive growth of organized youth sports, both team and individual, as well as the increasing number of young people who are regularly exercising and working out, you might not think of Under Armour, unless you visited a high school gym lately, because they are everywhere. Now, after creating this new category niche of apparel in the performance space and forcing top behemoth competitors like Nike and Adidas to innovate quickly and bring a similar product link to market, Under Armour has set its sights on the other gender, and my prediction is that they will succeed. Why? For the same reasons they have been wildly successful targeting high school and college aged men who participate in organized sports or regularly work out. Guess what, the girls are doing the same thing, and in some cases, even more so. Plank no longer has one set target market for his product because both male and female desire to exercise in apparel well suited to their fondness and sport.
Furthermore, I do not feel like the concept “targeting the point of attack” fits entirely into Under Armours image. Yes, at one point it was directly specified to a specific target market, but Plank and his colleagues have realized they can no longer can “divide the universe of possible customers” because there is no remaining market segment.
After a weekly lunch visit, Kevin Plank received a call asking if he could make the shirts long-sleeved as well. Kevin, without an advertising budget, nor a well-recognized brand made his first sale to the Atlanta Falcons. Well known connections between the Falcons and Georgia Tech led to Planks success receiving orders of hundreds of thousands of dollars in merchandise from professional sports teams and apparel shops all over the world. Under Armour therefore established a firm grasp on the industry by signing contracts to provide athletic apparel to all major pro sports, and most college sporting programs as well.
I admire Plank due to the fact that he was able to identify a void that lurked within the sports world, and was able to accomplish his thoughts and ideas through simple self motivation and the desire to work for himself. He was quoted by Claire Koehler in an article stating, “"If you want to do something, you need to practice it and you need to have confidence and the know-how to realize what it takes to start a business.”
Dale Carnegie author of How to Win Friends & Influence People mentioned precise fundamental techniques in handling people amongst business and personal lives. One principle in which Plank seemed to achieve very well was the fact that he was able to arouse an eager want in other people. Initially, Plank felt that his game apparel was not of high quality and further pursued a better fitting material for game day. Once he realized his invention was merely brilliant he became a huge advocator for his design. Plank showed great interest in his product and advised others that they too should be fascinated by the performance in which it held up in game days. Enabling others to see the enchantment behind a specific product allows them to think there is nothing better on the market then that exact development, and Plank did just that!
Although our life stories do not exactly fit the mold of one another, we have some qualities in which I can relate to. Being an athlete myself I have internal motivation that allows me to strive for what I want and the fear of failing has never been an issue. Plank, like myself did not always succeed on the first attempt, but the never ending fight to accomplish what we had started out for is something that one needs to excel amongst intense competition. As a result, Planks achievements are an outcome of his hard work and leadership in bringing Under Armour to the forefront of the apparel industry. Furthermore, I too wear Under Armour sporting apparel from the T-shirts to the socks. Purchasing a product from a former athlete gives me liberation knowing that he can relate to what I experience on the playing field during those intense nail biting games.


Sources:
Crossing the Chasm pg. 89
How to Win Friends and Influence People pg. 50